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Branding, Identity, Logo Explained

We have received numerous clients requiring a "brand identity", "branding" and or a "logo", and usualy Its a common thought amongst most that it's the same thing, but there is a big difference between a logo, brand, and Identity

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

What is a brand?

The perceived emotional corporate image as a whole.

What is identity?

The visual aspects that form part of the overall brand.

What is a logo?

A logo identifies a business in its simplest form via the use of a mark or icon.

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